Blog Writing for Businesses
The Service:
• Completely original blog posts reflecting your company, its philosophies and unique style.
• Regular blog posts – daily, several times a week or once a week.
• Research and seamless incorporation of keyphrases for SEO.
• Comprehensive research of current markets, trends and relevant news stories to draw upon.
• Variable word length depending on your requirements (circa 250-350 words recommended for each blog post).
• Formatting of blog posts – including H tags and backlinks (if required).
• Uploading of articles to your CMS (if required).
• Sourcing of accompanying stock images (if required).
To find out more about our blog writing service, drop us a line!
If the ins and outs of blog writing have got you confused, our guide to how business blogging works is the answer to all you burning questions.
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How Business Blogging Works
Blogging is one of the biggest trends to have hit the internet in recent years; everyone is jumping on the blog writing bandwagon and businesses should be no exception to this.
What is a blog?
Blogs are in essence short news updates for your business. Housed in a dedicated blog/news feed on your website, they are added to regularly to keep your customers or clients up to date on the latest information, offers, products and developments within your company. Blog posts are usually kept short and concise, though there are of course always exceptions to this. Images are also often used in blogs to break up the text, showcase products and keep the blog lighter and easier for the reader to digest in their limited time.
How often should my company’s blog be updated?
Blogs are updated anything from daily to weekly and should certainly be updated no less often than once a week. Blogs need to be updated for two reasons: firstly, readers of your blog will want to know they can can check back at any time and find new information. If a reader knows your blog is updated daily, or once a week on a Monday, for example, they will always know when to log on and see what you have to say.
Secondly, blogs are a great way to add fresh content to your site – which isn’t just great for keeping public interest at a peak, but is also brilliant for SEO. Search engines like sites to be kept up to date and their information to be current, so keeping a blog updated on a regular basis is essential. Obviously, regular blog updating can be a time consuming task, which is yet another reason why it’s beneficial to hire a professional blog writer.
What should a business blog be about?
The key to maintaining interest in a blog is healthy variety. Blogs are great places, as mentioned above, to showcase new products or services, market special offers, or give your readers a little insight into how your business works. Blogs can also feature company PR, competitions, career opportunities, relevant current interest stories and much more besides.
Blogs are usually written relatively informally to appeal to those who don’t have the time to read something lengthy and complex.
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To discuss how Cowfish’s blog writing service can help you – or to obtain a quote – fill out the contact form or email hello@cowfish.co.uk
"He who wants to persuade should put his trust not in the right argument, but in the right word." Joseph Conrad
