Frequently Asked Questions
What is copywriting?
Why hire a professional copywriter?
What is SEO?
How does it work?
What are your copywriting rates?
What is copywriting?
Copy refers to the written content that your business uses on its website and other promotional and marketing materials. Copywriting, of course, refers to the practice and service of creating copy.
Why should I hire a professional copywriter? Can’t I just do it myself?
Yes, you certainly could do it yourself, but the results would more than likely be vastly different. If our clients are ever unsure of why hiring a professional copywriter for their business copy would be beneficial to them, we offer them the following comparison: Any person has the ability to create a website, no matter their experience or knowledge in the area. With a few clicks, a full website can be created. However, it takes an expert in the field to really get your website to perform the way it should and achieve everything it needs to. The same goes for copywriting: while it can be done by anyone, it takes someone with the time, knowledge and experience to really make the most of it. Knowledge of SEO, grammar, relevant markets and industries and how copy works best to attract consumers all need to be considered and applied in the right way.
What is SEO?
SEO is a term that many businesses hear without really knowing what it is. SEO stands for search engine optimisation, and is the practice of using copywriting, formatting, back-end coding and many other elements to help your website to excel in search engines such as Google. Search engine optimisation is an incredibly intricate process, and to benefit from it fully, all of its elements have to be fine-tuned. Copywriting is just one cog in the SEO machine, but a vital one if your website is to reach its full potential and bring in search engine traffic.
So how does your copywriting service work? Will there be numerous face-to-face meetings?
Not at all. In fact, all of our business is conducted online, so whatever you need to discuss with us can easily be done via email, social media or phone. There’s no need to be holed up in a meeting room for hours – so you can use the time spared to carry on with your business!
Why are most of your copywriting rates not published online?
The short answer to this is that every client and every project is different, so quoting a flat rate for any and every kind of job just wouldn’t be fair on our clients. Before we can give you a rate for your project, we need to examine just what your business needs and the scale of the work it will require. For this reason, we offer bespoke quotes, tailored to you, for most of our copywriting services.
Have another burning question to ask us? Drop us a line: hello@cowfish.co.uk
"He who wants to persuade should put his trust not in the right argument, but in the right word." Joseph Conrad
